Sourcing Analytics

Identifying and Sourcing for Google Pixel phone(screen &hardware)

Michicara Terrelonge

Student

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Sourcing Intelligence

Bargain Power
Supplier information and Research
Market intelligence

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Objectives

Analyse the data from suppliers to provide better supplier solutions/relationships
Improve on the bargaining power to get the better outcomes
Utilize market intelligence information to make the best selection for the pixel parts provider

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Case study: Google Pixel phone

add images of the pixel phone
Subject-list two
Subject-list three

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Where Google scource its hardware from

As stated on the google website, Google designed the hardware and software but outsourced the manufacturing to HTC since it might be profitable to Google rather than start its own manufacturing. Pixel smartphones are manufactured by HTC in Taiwan.

The Google Pixel smartphones are manufactured by various companies, including HTC, LG, and most recently, Google's own hardware division. Each model may be produced by a different manufacturer. HTC handles the actual manufacture of the phone in its entirety.

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Enterprise Ranking - Total Revenue

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Alphabet Inc that controls google pixel phone is number  2 on the list. Its biggest competitor apple is at number  1.

Qualcomm supply google with chips which is 11th on the list. with this Google have more bargaining power and can opt to use other providers

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Enterprise Trend - Size

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Apple Total Revenue and operating income is higher than Alphabet

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Operating Margin vs. Revenue

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Apple Inc and Alphabet Inc are leaders in operating margin and Revenue in the information technology.

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Enterprise Breakdown - Revenue

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In comparing Alphabel to Apple, Apple have more goods sold and net income than Alphabet. Alphabet have more in SG&A expenses and Research and development.

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Where Google source its Pixel screen From

Samsung Display is the world's biggest manufacturer of OLED screens for smartphones and tablets. Its OLED screens are used in almost all high-end smartphones and tablets, including the iPhone 14 Pro, Galaxy S23 Ultra, Pixel 7 Pro, and the OPPO Find X6 Pro.
Now, it is reported that Google is turning to once again for its next-generation high-end smartphones.
Other options/manufactures to consider
LG Display.
BOE Technology Group Co., Ltd.
TIANMA Group.
Japan Display Inc.

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Pixel phone screen and hardware selection criteria

high revenues
profitable companies
reliable , provide good products with stron financial backing.

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Conclusion

Alphabet Inc will continue to use Samsung for the phone screens based on the high quality and good user reviews. Its the same its competitor(apple)use. No other company is yet to rival samsung quality and customer satisfaction. However, they can bargain with LG and TIANAMA for better pricing .
Alphabet inc is moving slowing to have one of its divisions produce the housing for its phpne. this way they can save money and keep more of the production in house, and in the long term making more profits

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Sourcing Analytics

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