Celsius

Competitive Intelligence and Benchmarking

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Celsius

Fast growing player in beverage industry.
Employees over 1,000 people
Revenue grew over 170% year over year in 2025 Quarter 3.

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Business Intelligence and Competitive Analysis

Industry analysis: Assess industry potential and risk by concentration & competition intensity, industry trend, value chain analysis.
Competitive positioning: position a company in the competitive landscape by profit comparison, enterprise ranking, KPI examination.
Enterprise diagnosis: discover problems and identify root causes by strengths and weaknesses, value drivers & breakdown analysis.

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Key Questions

What are the market potential, risk and trend?
What are the most valuable segment(s) in the supply chain?
Where do I stand in the competitive landscape?
What are my strengths and weaknesses relative to my competitors?
What factor(s) may drive a company’s financial performance in my industry?
What are my key problems and the causes?
...

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Industry Analysis

Concentration and Competition Intensity

How concentrated is the industry?

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Concentration and Competition Intensity - Total Revenue

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Soft Drink industry is dominated by a few large firms

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Concentration and Competition Intensity - Four-firm Concentration Ratio

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Operating income split

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You can clearly see the impact of COVID-19. Post pandemic, the industry is slowly recovering.

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Concentration & Competition Intensity Summary

The Soft Drink industry is highly concentrated: Nearly 80% of the market share is constantly dominated by the top companies: Pepsi, Coke, and Dr. Pepper

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Industry Analysis

Trend Analysis

The potential and risk of the industry?

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Industrial Trend - Size and profitability

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Soft Drinks profits continued to grow after Covid.

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Industrial Trend - Health and efficiency

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Industry Potential: Summary

The soft drink industry continues to grow year over year.

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Industrial Trend - Industry Total Size

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KPI Distribution by Industry

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Value Driver Analysis

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Industry Risk: Summary

US Airlines suffered a significant loss during the pandemic.
Post pandemic, there are still more airlines losing money than those making money up to 2024, and the loss can be significant, e.g., net margin -50%.
Small airlines are more risky and subject to bigger losses than large airlines.

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Industry Analysis

Value Chain & Industry Comparison

Expand or stay focused?

More valuable and better potential Industries - how to measure?

Gross margin: value added

Size, profitability, productivity and growth

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Expand up or downstream?

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Industrial Comparison - Size.

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Soft Drinks vs Brewers: very different total revenue and operating income for the US.

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Industrial Comparison - labor productivity, gross margin, growth rates.

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Competition Positioning

Profit Comparison

Where do I stand in the competition landscape?

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Revenue vs. Cost

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Operating Income vs. Total Assets

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Two results: (1) DAL and UAL are much better than AAL in utilizing assets to generate profit. (2) US airlines are more scalable than Chinese airlines.

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Return on Asset vs. Liability Asset Ratio

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Competition Positioning:

Multiple Rankings

Where is the company ranked relative to its competitors?

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Enterprise Ranking - Revenue

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Celsius ranks 7th.

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Enterprise Ranking - Revenue

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Celsius ranks 9th.

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Competition Positioning

KPI Examination

Anomalies and potential issues undetected?

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KPI Examination - AAL

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Celsius appears to be very healthy with a great Free Cash Flow/Total Cost.

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Enterprise Comparison

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Clearly, AAL is quite comparable to DAL and UAL on revenue and gross profit, but much smaller on operating income and net income.

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Enterprise Diagnosis

Company trend

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Enterprise Trend - revenue, profit, liability, labor productivity

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Enterprise Trend - Labor productivity

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Summary

Soft Drinks is a tough industry; there is a lot of variety and competition.
Celsius will need to continue to grow in key markets to become a big competitor of the big three companies dominating the field.

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Celsius

Primary Modal